BigCommerce is a popular eCommerce platform that allows businesses to easily set up an online store and start selling products and services with minimal effort. But does BigCommerce offer analytics for B2B sales and customer behavior? The answer is a resounding yes. BigCommerce offers a powerful suite of reporting tools and analytics that businesses can use to track and measure the performance of their website and store. With BigCommerce’s analytics and reporting tools, you can see how many people are visiting your store, what items they’re buying, and more. You can also track customer behavior, including the length of their visit, how often they visit the store, and which page they spend the most time on.

In addition to basic analytics, BigCommerce also offers advanced analytics and reports. This includes customer-level sales data, customer segmentation, funnel analytics, lead analytics, ad performance, and more. These advanced analytics help companies better understand their target audience and adjust their marketing strategy to reach the right customers. It also provides detailed insights into customer behavior and enables companies to deliver a better customer experience.

For B2B sales, BigCommerce also offers analytics and reporting. This includes products purchased together, customer trends, order history, average order value, sales trends, customer segmentation, and more. With this data, companies can identify their most profitable customers and target additional customers more effectively.

In summary, BigCommerce offers robust analytics for both B2B sales and customer behavior. The analytics and reporting tools help companies better understand their customers and align their marketing strategy for maximum profitability. With the detailed insights of BigCommerce analytics, companies can deliver better customer experiences and increase sales.