3 minute read
Self-Service Portals: A Strategic Advantage for B2B Businesses
Business to business (B2B) companies are increasingly using self-service portals to better manage their customer relationships. Self-service portals allow customers to quickly access information, track orders, make payments and access customer service without having to wait for a representative to call or physically visit the store. This makes it easier for businesses to provide better customer service and also helps streamline operations.
For frequent B2B customers, self-service portals can be a great way to manage your relationship with your business and quickly and easily access the information you need. To get the most out of a self-service B2B customer portal, it’s important to understand the features it offers and how to navigate through them.
The first step is to ensure that the self-service portal supports B2B-specific features. This includes the ability to create multiple user accounts with different access levels and customer profiles, manage multiple orders, and access the customer service portal.
Once the portal features are established, customers need to create their accounts. This can be done by providing basic information such as your name, email address and contact details. After creating their accounts, customers can start using the self-service portal. Self-service portals typically allow customers to view and edit account information, track orders, make payments, and access customer support.
The beauty of self-service portals is that you can access them from virtually anywhere as they are mostly web-based. This allows customers to make changes or track orders directly from their device or computer. During this time, customers can also sign up for additional services offered by the company, such as discounts or loyalty programs.
After your customers successfully use the self-service portal, make regular updates to keep things running smoothly. This will help businesses inform customers about new products and services and provide them with excellent customer service.
Self-service portals are a great way for B2B customers to quickly and easily manage their relationship with the company. With the right features and careful navigation, customers can get the most out of their self-service portal and enjoy excellent customer service.