Optimizing your store for search engines is one of the most important things you can do to improve your online presence. Having an Adobe Commerce store is a great way to build an eCommerce business, but it’s important to understand SEO best practices to ensure you get the most out of your store. Here we discuss some of the most important SEO best practices you should use for your Adobe Commerce store.

Use keywords and phrases in your store content: Keywords and phrases are important for SEO success because they help search engines discover and understand your store content. Make sure these words are used in your store content, including page titles, headlines, descriptions, and product pages.

Keep your content fresh and relevant: Search engines prefer content that is regularly updated with new and relevant information. Update your sales and product pages as new items become available and create FAQs and blog posts with useful industry information to keep your content fresh.

Set up your site for on-site search: Using an on-site search feature in your Adobe Commerce store can help your customers quickly find the items they’re looking for. Configure your site’s search settings to ensure results are relevant to your customers.

Optimize your images: Your images are an important part of your store’s SEO. Be sure to use descriptive, keyword-rich file names and alternative titles for all your product images.

Monitor your site performance: Keep a close eye on your site performance and make sure your page loading times, uptime, and navigation are optimized. Slow loading times and other performance issues can hurt your search engine rankings.

By implementing the SEO best practices outlined above, your Adobe Commerce store will be more visible and successful in search engine rankings. Keeping your content fresh and relevant, optimizing your images, and setting up your site for search are just a few of the steps you can take to ensure your Adobe Commerce store is optimized for search engine success.