Adobe Commerce is a powerful eCommerce platform that helps businesses of all sizes increase their online visibility and improve their search engine rankings. With the right strategies, Adobe Commerce stores can be optimized to maximize the impact of a search engine optimization (SEO) campaign. Here are some of the best ways to optimize your Adobe Commerce Store for better search engine results.

Update your platform regularly: Keeping your Adobe Commerce store up to date is about more than just fixing bugs and security issues. By regularly updating the core software and any plugins or extensions you add, you can ensure you’re always getting the most out of your SEO capabilities.

Use Structured Data: Structured data provides search engines with important information about page content and can ensure your content is indexed correctly. Using structured data increases the likelihood that your store’s content will appear in rich search results, which can drive additional visibility and clicks for your website.

Improve your content strategy: The quality and quantity of your website’s content are important for SEO. The more relevant the content of the website, the more likely it is to rank well in search engine results. Additionally, you should include specific keywords and phrases relevant to your niche in your product descriptions and other content on the site.

Speed up page load times: Slow page load times can directly impact your search engine rankings. That’s why it’s important that your shop is optimized for speed. This can include optimizing images, compressing files, and using a content delivery network (CDN).

Use Internal Links: Internal links keep users on your site while also sending a signal to search engines about the relevance of your content. For best results, it is important to create relevant anchor text for internal links, as these links can improve the linked page’s ranking in search engines.

By following the steps outlined above, you can maximize your SEO efforts for your Adobe Commerce store and increase its visibility in search engine results. By staying up to date on all new features and improvements to the Adobe Commerce platform, you can be sure you are adopting the best SEO practices.