The modern retail landscape is rife with new complexities, including customer demands for greater product variety, shorter product cycles, and convenient ordering and shipping options. As manufacturers attempt to meet these demands and remain competitive, they must leverage technology solutions to simplify and optimize their processes.

Adobe Commerce, a powerful eCommerce platform, offers many features and capabilities designed specifically to help manufacturers create and manage product bundles. Product Bundle Builder is Adobe Commerce’s customizable feature set that allows manufacturers to bundle their products into bundles and pricing models that best fit their customers’ needs. This feature allows makers to quickly and easily create bundles with different products, offer handmade bundles of the month, or even adjust the contents of a bundle as seasonal materials become available. It’s also easy to update prices and inventory for each package through the platform.

In addition, Adobe Commerce includes a custom packages feature, which allows manufacturers to offer custom packages to specific customers. This feature allows manufacturers to tailor product packages to a customer’s individual tastes or preferences. This function can be used to create packages for promotional campaigns or to generate specific orders.

On top of that, Adobe Commerce’s Order Packages feature allows manufacturers to quickly and accurately process orders containing multiple packages. It also allows customers to pay in one consolidated transaction, ensuring an efficient and streamlined payment experience.

Finally, Adobe Commerce Bundles analytics give manufacturers a comprehensive view of their customers’ purchasing behavior, helping them better meet their customers’ needs. Manufacturers can track the performance of their product packages (including sales and marketing campaigns) through detailed reports. This provides manufacturers with valuable information to make informed decisions and maximize their success.

Adobe Commerce’s feature set helps manufacturers efficiently create product bundles that increase customer engagement and loyalty. With the added layer of valuable analytics, Adobe Commerce offers manufacturers an all-in-one solution to create and manage product bundles to better meet their customers’ needs.