As eCommerce becomes more and more prevalent in the marketplace, businesses are constantly looking for ways to improve their online presence and customer service. For many B2B businesses, this means moving their business to a cloud-based platform that offers the best of both software as a service (SaaS) and platform as a service (PaaS).

One such platform that is gaining increasing popularity is Adobe Commerce. Adobe Commerce, formerly known as Magento Commerce, is a fully integrated cloud-based platform that combines the advantages of SaaS and PaaS. It offers businesses a comprehensive solution for managing their online stores—from customer acquisition to order fulfillment.

So why is Adobe Commerce gaining popularity among B2B businesses? Let’s dive into the details.

First, let’s explain the differences between SaaS and PaaS. SaaS is a subscription-based software model where businesses can access software over the internet, rather than purchasing, installing, and maintaining it on their own servers. PaaS, on the other hand, provides businesses with a platform to develop, test, and deploy their own applications without having to maintain the underlying infrastructure.

With Adobe Commerce, businesses get the best of both worlds. As a SaaS solution, it offers easy setup, scalability, and automatic updates, minimizing the need for IT resources. At the same time, Adobe Commerce is built on Amazon Web Services’ PaaS cloud infrastructure, allowing businesses to customize their online stores and develop unique applications to meet their specific needs.

One of the key benefits of Adobe Commerce for B2B businesses is its extensive B2B functionality. It offers features such as contract pricing, bulk ordering, and catalog customization, making it an ideal platform for businesses serving wholesale or enterprise customers.

Additionally, Adobe Commerce offers advanced B2B payments functionality, supporting multiple payment options and integrating with multiple payment gateways.

Adobe Commerce also offers advanced analytics and reporting tools that enable businesses to understand customer behavior, helping them make data-driven decisions. It also has advanced marketing and promotional capabilities that allow businesses to design targeted campaigns and increase conversions.

In short, Adobe Commerce offers the best of both SaaS and PaaS, making it the perfect platform for B2B companies looking to improve their online presence. With its extensive features, customization options, and easy-to-use interface, it’s no wonder it’s becoming a popular choice for businesses of all sizes.

So, if you’re a B2B company looking to improve your online presence, consider Adobe Commerce.