It’s no secret that eCommerce is booming in today’s digital age. As more and more businesses focus on selling online, it’s crucial for B2B businesses to not only have an online presence but also personalize the eCommerce experience for their customers. This is where the power of BigCommerce and Epicor P21 data integration comes in.

BigCommerce is a leading eCommerce platform that makes it easy for businesses to create and manage online stores. Epicor P21, on the other hand, is a comprehensive business management software designed specifically for manufacturers, distributors, and retailers. By combining the strengths of both platforms, B2B businesses can create a personalized eCommerce experience tailored to the needs of their customers.

So how can B2B businesses personalize their eCommerce using these two platforms?

Let’s look at a few key strategies.

Leverage Customer Data

One of the biggest benefits of integrating BigCommerce with Epicor P21 is the ability to access and leverage customer data. Epicor P21’s extensive data management capabilities allow businesses to collect critical customer information, such as purchase history, preferences, and pricing agreements. This data can then be seamlessly integrated with the BigCommerce platform, allowing businesses to provide their customers with personalized recommendations for products, prices, and promotions.

Segmentation and Targeted Marketing

Another way to personalize the B2B eCommerce experience is through segmentation and targeted marketing. Using data from Epicor P21, businesses can segment their customers based on factors such as industry, location, or purchasing behavior. This enables targeted marketing campaigns that reach a specific audience, increasing the chance of conversion.

Real-Time Inventory Management

Epicor P21’s inventory management capabilities are unmatched. By integrating this data with the BigCommerce platform, businesses can provide their customers with real-time inventory updates, ensuring that the products they see on their website are actually available for purchase. This not only helps build customer trust, but also prevents frustration with out-of-stock items.

Customized Pricing and Payment Options

B2B businesses often have different pricing structures and payment options for different customers. By integrating Epicor P21 data with BigCommerce, businesses can display personalized pricing and payment options for each customer. This not only simplifies the ordering process, but also allows for targeted discounts and promotions.

Final Words

Personalization is key to success in the world of B2B eCommerce. With the power of BigCommerce and Epicor P21 integration, businesses can create a seamless, data-driven shopping experience that caters to each customer’s unique needs.