In the world of eCommerce, data is essential to making informed decisions about your business. With technology constantly evolving, access to real-time data has become a game-changer for businesses, especially in the B2B sector.

THIS IS WHERE SHOPIFY ANALYTICS COMES IN

Shopify, one of the world’s leading eCommerce platforms, recently launched a new and improved version of its analytics tool. The new Shopify Analytics allows users to create custom data explorations, making it easier to gain insights into B2B sales and drive business growth. The concept of data exploration may seem daunting, but with Shopify Analytics’ easy-to-use interface, it’s now easier than ever.

Data exploration is the process of analyzing large amounts of data to uncover patterns and trends that can help you make better business decisions. The new analytics tool allows you to create custom data explorations by selecting filters, metrics, and dimensions based on the information you want to see. This ensures that you only see the most relevant data, making it easier to identify areas for improvement and opportunities for growth.

So, how can you use Shopify Analytics to see insights about your B2B sales? Let’s take a look.

First, you can use the Custom Report section to create custom data explorations. This feature allows you to select specific metrics and dimensions relevant to your B2B sales, such as total sales, average order value, and top-performing products. These insights can help you understand your sales performance and make data-driven decisions to improve it.

Additionally, the new Shopify Analytics also includes a Benchmarking section, which allows you to compare your sales data to other companies in your industry. This can give you better insight into your performance compared to your competitors and identify areas where you can make improvements to remain competitive.

The new Trends section in Shopify Analytics displays insights about your data in a visual format, making it easier to spot patterns and trends. This can be especially helpful for B2B companies, as they can identify changes in customer behavior or market trends and adjust their strategies accordingly.

In conclusion, the new Shopify Analytics is a powerful tool for B2B companies to gain valuable insights into their sales performance. This allows you to create custom data explorations, compare your data to industry benchmarks, and visualize trends.

By using this tool, B2B companies can make data-driven decisions that can lead to increased sales, better customer experience, and ultimately business growth.

SO WHY WAIT?