B2B pricing tiers refer to different prices offered to different groups of customers based on their purchasing habits, purchase volume, and other factors. On the other hand, custom pricing means customized pricing for individual customers based on their relationship with the business. These pricing strategies are commonly used in B2B transactions and are essential for businesses to remain competitive and attract and retain their customers.

Shopify Plus understands the importance of these pricing strategies for B2B businesses and has features to support them. One of the key features that makes Shopify Plus suitable for B2B businesses is its advanced pricing rules. These rules allow retailers to adjust their prices for specific customers or groups of customers. This means they can create different pricing tiers based on customer data such as purchase history or location. This feature also allows businesses to offer customized discounts or promotions, making it easier to retain their most valuable customers.

Additionally, Shopify Plus offers a wholesale channel that allows merchants to create a separate store for their B2B customers. This channel has features such as custom pricing, minimum and maximum order quantities, and a wholesale order form to make the shopping experience seamless and efficient for B2B buyers. In addition to these features, Shopify Plus also offers integrations with third-party apps that specialize in B2B pricing and sales. These apps offer advanced features and analytics, making it easier for businesses to manage their B2B pricing strategies.

Shopify Plus fully supports B2B pricing tiers and custom pricing. Its features and integrations make it a suitable platform for B2B businesses looking to expand their online presence. With its easy-to-use interface and advanced tools, Shopify Plus is a great option for businesses looking to optimize their B2B pricing strategies and increase sales.