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Maximizing B2B Sales: Setting Up a Shopify Plus Online Store
Starting an online store can be a daunting task, especially for businesses that serve other businesses or B2B. With its robust features and customization options, Shopify Plus can be a great platform to start a B2B-focused online store.
7 Steps to Starting a B2B-Focused Online Store with Shopify Plus:
- Choose a plan and sign up: The first step is to choose a plan that suits your business needs and sign up for Shopify Plus. This plan includes all the features and support you need to set up and run a B2B online store.
- Customize your store: Shopify Plus gives you full control over the design and customization of your store. You can choose from a wide range of pre-designed themes or hire a certified agency to create a custom design that reflects your brand identity and message.
- Create and manage products: Once you’ve set up your store, it’s time to add products. You can easily create and manage your products through the admin panel, including bulk uploading multiple products. You can also set different price tiers for different customers or groups, which is a key feature for B2B businesses.
- Enable bulk and volume discounts: B2B businesses often offer wholesale or volume discounts to their customers. Shopify Plus makes it easy to set up these discounts with the discount code feature. You can also create discounts for specific customer groups, making it easier to manage B2B customers at different price tiers.
- Integrate with 3rd-party systems: Shopify Plus offers easy integration with various business systems such as CRM systems, ERP systems, and other third-party platforms, making it easier to manage and track B2B customers and orders.
- Set up customer groups and permissions: Shopify Plus allows you to create customer groups and assign specific permissions to each group. This feature allows you to limit access to certain products, pages, or features so that only authorized customers have access to them.
- Enable payment and shipping options: B2B businesses often have unique payment and shipping requirements. Shopify Plus offers a variety of payment and shipping options that can be customized to fit your business needs, including invoicing, purchase orders, and multi-currency support.