WESTONE: SEAMLESS MIGRATION FROM ADOBE OPEN SOURCE TO ADOBE COMMERCE CLOUD
ABOUT WESTONE
Westone is a leader in the field of hearing and manufactures custom earmolds for all kinds of applications, including hearing aids, swimming, sleeping, and more.
THE CHALLENGE
To keep up with the growing and changing demands of the B2B eCommerce world, Westone wanted modern B2B features that would deliver better shopping experiences to their customers and enable the business to stay at the forefront of their industry against the competition. Looking to upgrade to a more robust eCommerce platform with the full features and benefits of Progressive Web App (PWA) solution, Westone sought out a digital transformation for their business in partnership with a full-service digital agency that would meet their expectations and help boost their online sales through a successful site launch.
THE APPROACH
COMPLETE TRANSFORMATION OF WESTONE WEBSITE
To successfully compete in today’s B2B eCommerce space, Westone launched with an all new website design alongside their migration to the robust Adobe Commerce Cloud platform, enhancing the user experience for all site visitors.
INTRODUCTION OF CONFIGURABLE PRODUCTS
The Westone website now allows their visitors to select different variations of a singular product, empowering Westone to efficiently track and manage their inventory and simplifying the shopping experience for customers.
HUBSPOT FORMS FOR MORE SELF-SERVICE SUPPORT
Incorporating HubSpot forms enables Westone to now efficiently tackle any customer inquiries without direct communication with the customer, satisfying the modern demand of B2B buyers looking for more self-service functions.
THE SOLUTION
Partnering with Silk Commerce allowed Westone to not only meet, but exceed their expectations for an all new website. After migrating from Adobe Open Source to Adobe Commerce Cloud, Westone now delivers a streamlined workflow and unified user experience to all of its customers. Audiologists using Westone for their earmold needs can now submit a HubSpot form to solve their issues without needing to communicate directly with a live Westone representative for every order inquiry. Configurable products on the Westone app also enhance SEO, boosting Westone’s organic ranking on search engine results pages (SERPs). With an all-powerful PWA solution and key website features in their toolbelt, Westone has seen an improved performance of their website, minimized loading times, increased user engagement, and more. Following a complete redesign of their website, Westone is better equipped to compete in the online B2B marketplace, ultimately boosting sales for their brand while providing a great user experience for their valued customers.