CHADO TEA’S BOOMING EMAIL MARKETING SUCCESS WITH KLAVIYO
ABOUT CHADO TEA
Determined to share their love and passion for tea, Chado Tea opened multiple tearooms across the Los Angeles area, inspiring thousands and significantly contributing to the growth of tea in the United States.
THE CHALLENGE
Despite having a previous partnership with a separate digital agency, Chado Tea needed to amp up their email marketing efforts and aimed to see higher returns from their flows and campaigns. Looking to maximize their ROI and fully leverage Klaviyo, Chado Tea sought out digital marketing experts who could handle the complexities of the email platform and help the business generate more revenue.
THE APPROACH
ABANDONED CART FLOW
Adding products to their cart without entering the checkout process triggers the abandoned cart email flow to customers, reminding them of their cart and driving sales.
ABANDONED CHECKOUT FLOW
Highlighting customers’ abandoned checkout allowed Chado Tea to recover a large portion of their lost sales, resulting in this series ranking as their top performing flow.
BROWSE ABANDONMENT FLOW
Content and translations between each website are automatically updated and synced with one another through API layers and workflows. Changes from the back-end of the website are linked between each website for easy and convenient updates.
CHRISTMAS-EXCLUSIVE TEA PROMOTION
Promoting their Christmas-exclusive tea, “Peppermint Bark,” during the busy holiday season sparked interest in customers, leading to high sales for this particular tea flavor.
BLACK FRIDAY SPECIAL DEAL
Offering a 25% off Black Friday special deal, Chado Tea raked in immense success for this campaign, ranking as the top performing campaign Chado Tea has launched.
THE SOLUTION
Partnering with Silk and our digital marketing experts raked in huge success for Chado Tea’s email marketing initiatives. With immense expertise and knowledge in the Klaviyo platform, Silk’s digital marketing experts implemented a variety of strategies to maximize Chado Tea’s email success. Promoting the “tea of the week,” leveraging “smart send times,” implementing fly-out banners on their website, and launching various email flows and campaigns resulted in a 30% increase in email attributed revenue, driving traffic to Chado Tea’s website and boosting sales.