SONNY’S – MIGRATION TO BIGCOMMERCE B2B EDITION
ABOUT SONNY’S
With over seven decades of car washing experience, Sonny’s has evolved to become the world’s largest distributor of car wash equipment, parts, and supplies designed and manufactured in the United States.
THE CHALLENGE
Recognizing the need to migrate to a platform with more B2B functionalities, such as multi-user logins, quick order, shopping lists, and backorder support, Sonny’s sought a faster and more modern website to align with contemporary demands. The company also needed to improve the user experience across its site and make it easier for customers to find the products they’re looking for. Inefficient organization of back-end product information prevented Sonny’s from optimizing their processes and operations. Customers encountered various navigation-related challenges, preventing Sonny’s from boosting sales.
THE APPROACH
INVOICE PORTAL – CUSTOMIZATION
Invoices generated within SAP seamlessly synchronize with BigCommerce, allowing customers to efficiently pay their invoices. With this customization, customers can now conveniently view and manage all of their orders and payments in a singular portal.
“SHIP-TO” ADDRESS FUNCTIONALITY
This innovative function empowers customers to create and link new addresses to their accounts at their own convenience, eliminating the need to call the company and streamlining processes for both customers and for Sonny’s.
PRODUCT INFORMATION SYNCHRONIZATION
With this customization, Sonny’s product information is now centralized via transformation, combination, and synchronization of all their product data into a single source. Manual input of product descriptions is no longer required.
THE SOLUTION
With over a decade of experience in implementation and integrations, Silk Commerce successfully and seamlessly transitioned the Sonny’s website to the BigCommerce B2B Edition platform. This newly launched site now allows for multiple users to log in to a singular company account, boosting efficiency in company processes. Instead of being unable to buy products due to unavailability in inventory, customers can purchase products on backorder. The consolidation and synchronization of all their product data into a single location enhances and streamlines Sonny’s back-end operations. Additionally, Silk’s team significantly reorganized the menu bar and account dashboard, ensuring improved user experience and facilitating navigation of Sonny’s website for their customers.