FRANKLIN PLANNER STREAMLINES OPERATIONS WITH SILK ON BIGCOMMERCE
ABOUT FRANKLIN PLANNER
Dedicated to helping people cultivate and maintain successful habits for staying organized, Franklin Planner offers a comprehensive range of products, including planners, binders and covers, planner accessories, and more.
THE CHALLENGE
Despite having a functioning eCommerce website, it lacked certain features crucial for maximizing the success of Franklin Planner’s sales. The inability to easily edit content and develop effective product promotions prevented Franklin Planner from optimizing the customer experience and driving eCommerce sales to their maximum potential. Franklin Planner recognized the need for an all-in-one solution that would eliminate their issues, streamline their operations, and enhance the overall look and feel of their platform.
THE APPROACH
FLAWLESS INTEGRATIONS
Seamless integrations with solutions such as Searchspring, SmartyStreets, and Paypal not only streamline operations for Franklin Planner, but also significantly elevate the customer experience for site visitors.
PRODUCT DETAIL PAGE (PDP) ENHANCEMENT
Franklin Planner can now display multiple images for each product variant, providing customers with a more comprehensive perspective on their offerings.
TAXIFY – CUSTOM APP BUILD
The incorporation of this custom build empowers Franklin Planner to accurately and efficiently identify and capture tax rates for customers who are not tax-exempt.
THE SOLUTION
Silk’s team of BigCommerce experts meticulously crafted and delivered the comprehensive solution that Franklin Planner had been seeking. By eliminating their operational challenges, Franklin Planner now successfully provides their customers with a significantly enhanced customer experience. Customers now have the flexibility to choose from a variety of payment methods depending on their preferences including Paypal and Amazon Pay. In addition, Silk seamlessly integrated Stamped for customer reviews and Q&A, enabling Franklin Planner to elevate brand credibility via positive customer review display.