In recent years, the world has experienced significant shocks, from natural disasters to political and social events, which have had a lasting impact on our society. As a result, the way people search for information on the Internet has also changed, which has had a huge impact on the field of search engine optimization (SEO).

SEO is the process of optimizing a website to increase its visibility and ranking in search results. It relies heavily on keyword targeting to tailor site content to the terms users use to search for information on the Internet. However, the way people seek information is constantly changing, and this has become even more apparent during global events.

How do changes in search intent during such events impact SEO and keyword targeting strategies?

A key way to change search intent during global events is to increase the volume and relevance of certain keywords. For example, during the COVID-19 pandemic, there has been a dramatic increase in searches related to health and safety measures, virtual events, and online shopping. This gives companies the opportunity to target these keywords and take advantage of the increased demand for related products and services.

Global events also tend to shift seekers’ attention to more immediate and pressing matters. This means that long-tail keywords, longer and more specific keyword phrases, are becoming increasingly important these days. These keywords are often more conversational in nature and better reflect the searcher’s intent. For example, instead of searching for “restaurants near me,” users can now search for “restaurants with outdoor seating during COVID-19.”

This change in search intent also affects the way websites organize their content. During global events, people are more likely to look for information that helps them find their way in a situation or provides solutions. As a result, sites that provide informative and useful content are more likely to rank higher in search results.

Events around the world are also driving an increase in the use of social media platforms as people use these channels to stay informed and connected. Social media is integrated into search engine algorithms and websites with a strong social media presence tend to rank higher. That’s why it’s important that companies have a strong social media strategy to complement their SEO efforts at global events.

In summary, global events are driving a significant shift in search intent, which has a direct impact on SEO strategies and keyword targeting. Companies that adapt to these changes and adjust their SEO strategies accordingly have a greater chance of growing and staying relevant in the ever-changing online search landscape.