Organic SEO, also called natural SEO, is the process of optimizing a website to rank higher on search engine results pages (SERPs) without paid advertising. This means that the website’s ranking is based solely on its relevance and authority, rather than paid advertising. The question is: should you focus on organic SEO for your website? The short answer is yes.

While paid advertising plays a role in increasing traffic to a website, organic SEO is essential for long-term success. Here’s why.

First, organic SEO builds trust and credibility. People tend to trust organic search results more than paid ads. In fact, a Nielsen study shows that 70% of active search engine users trust organic results more than paid listings. This is because these results are viewed as earned rather than purchased, making them more reliable and unbiased. Focusing on organic SEO can make your website more trustworthy and authoritative in the eyes of the search engine and your potential customers.

Second, organic SEO increases visibility and drives qualified traffic to your website. The goal of any digital marketing strategy is to reach your target audience and drive relevant traffic to your website. Organic SEO helps you achieve this by improving your website’s visibility in search results and increasing the likelihood that prospects will find and click on your website. By targeting specific keywords, you can attract highly qualified traffic that is already interested in your product or service.

Additionally, organic SEO has been proven to have a higher return on investment (ROI) compared to paid advertising. According to a study by BrightEdge, 51% of website traffic comes from organic search results, making it the number one driver of website traffic and leads. This means that organic SEO can help you get more for your money because you’re not spending money on advertising.

Finally, organic SEO offers long-term benefits. Unlike paid advertising, which only provides short-term visibility, organic SEO efforts can have a lasting impact on your website’s search rankings. By implementing best practices and consistently optimizing your website, you can maintain or even improve your rankings over time.

In short, focusing on organic SEO is vital for your website to build trust and credibility, increase visibility and generate qualified traffic, achieve higher ROI, and provide long-term benefits. While paid advertising can help in the short term, a strong organic SEO strategy is essential for sustainable growth and success. So if you want your website to succeed in the long term, make sure you prioritize organic SEO.