B2B (business-to-business) eCommerce has become increasingly popular in recent years, with many companies choosing to sell their products through online platforms such as Shopify. However, with thousands of products to organize and categorize, it can be challenging for B2B companies to ensure their products are easy to find for their target audience. In this blog post, we’ll discuss some best practices for organizing and categorizing products within a B2B catalog on Shopify to improve visibility.

1. Use descriptive and relevant product names: The first step in organizing and categorizing products is to use descriptive and relevant product names. This not only helps customers understand what the product is, but also makes it easier for them to find it through search or navigation. For example, instead of using a generic name like “blue shirt,” use a more specific name like “men’s blue plaid flannel shirt.”

2. Use Tags and Collections: Shopify allows businesses to add tags and collections to their products. This is a convenient way to organize products into different categories or groups. For example, a B2B company can create collections based on product type, industry, or target audience. This allows customers to filter their search results and easily find the products they are looking for.

3. Create Product Descriptions: In addition to product names, it is essential to have detailed and informative product descriptions. This not only provides customers with important information about the product, but also helps with search engine optimization (SEO). Be sure to include relevant keywords in the description to increase the chances of the product appearing in search results.

4. Use high-quality images: Having high-quality product images is crucial for B2B companies. This not only gives customers a better understanding of the product, but also makes it more visually appealing. Shopify allows businesses to add multiple images for each product, so be sure to present the product from different angles and in different configurations.

5. Use Product Filters: Product filters are a great way to help customers easily navigate and discover products in a B2B catalog. Shopify offers several filter options, such as price, size, color, and more. By using these filters, customers can quickly refine their search results and find the exact product they are looking for.

In conclusion, organizing and categorizing products within a B2B catalog on Shopify is crucial to improving visibility. By following these best practices, businesses can create a seamless shopping experience for their customers and increase sales. Don’t forget to evaluate periodically.