3 minute read
A Look at Shopify’s B2B Reporting and Analytics Tools
Shopify is a powerful eCommerce platform that has long been known for its extensive features and easy-to-use interface. But did you know that it also offers a variety of reporting and analysis tools designed specifically for B2B buyers? In this article, we’ll take a closer look at some of these tools and how they can help businesses track their spending on the platform.
One of the most useful reporting tools Shopify offers is the Sales by Customer report. This report gives B2B buyers an overview of spend per customer, making it easier to identify which customers are spending the most and which may require more attention. This is especially useful for companies that have a large number of customers and want to control their spending habits.
Additionally, Shopify also offers a sales by product report. This tool allows B2B buyers to track their spending by product, so they can see which products are generating the most sales and which may need to be re-evaluated. This information can be crucial for companies looking to optimize their product offerings and make data-driven decisions.
But that’s not all, Shopify also has an advanced Analytics section that gives you detailed insight into your business’s performance on the platform. This section contains reports on sales, traffic, and customer behavior. The best part? All of these reports can be customized and filtered to meet the specific needs of B2B buyers, making it easy to get the accurate information you need to track their expenses.
For businesses that offer multiple pricing plans or discounts to their B2B customers, the Shopify Discounts Report is a game changer. This report allows shoppers to see how much they saved on each transaction and track the effectiveness of discounts over time. This not only helps shoppers track their spending, but also allows them to evaluate the effectiveness of their pricing strategies.
Finally, the Shopify Financial Summary Report provides a comprehensive overview of a buyer’s financial performance on the platform. This report includes sales, tax, and expense information so that B2B buyers can easily get a clear picture of their expenses and overall financial health.
To summarize, Shopify offers a wide range of reporting and analytics tools designed to help B2B buyers track their spending and make informed decisions. From sales and product reports to detailed analysis and financial summaries, these tools provide valuable information that can help companies maximize their return on investment and stay competitive in today’s marketplace.