Shopify has become a popular platform for businesses looking to sell their products online. Although the majority of Shopify users are B2C companies, there is increasing demand from B2B companies to use the platform as well. An important feature that B2B companies may need is the ability to offer customized product offerings. In this blog, we explore the different options available to B2B companies to offer custom product offerings through Shopify.

Option 1: Custom Fields The first option that B2B companies can use to provide custom product offerings is custom fields. These fields can be added to the product page to allow customers to enter specific information such as quantity, size, and other details that may affect the price of the product. This information can be used to create a customized product offering specifically tailored to the customer’s needs.

Option 2: Request a Quote App Another option is to use the Request a Quote app available in the Shopify App Store. These apps allow customers to request a quote for a product by filling out a form with their specific requirements. The app also allows the company to set different price levels, discount codes, and minimum order quantities for different customers.

Option 3: Wholesale/Wholesale Hero Wholesale or Wholesale Hero is another app that allows B2B companies to create customized product offerings. This app allows businesses to set separate prices for their wholesale customers and create a separate login for them. Wholesale Hero also has a feature that allows businesses to set specific discount codes for different customers, streamlining the process of creating customized offers.

Option 4: Quotation Manager Quotation Manager is a Shopify app that helps businesses create and manage quotes for custom products. With this app, companies can easily create a customized offer for their customers by selecting specific products, quantities, and discounts. Offers can then be sent directly to the customer’s email address for approval and payment.

Option 5: Use a third-party quoting tool. Finally, B2B companies can also integrate a third-party listing tool with Shopify to provide customized product listings. These tools easily integrate through the Shopify API and allow businesses to create customized offers for their customers based on their specific needs.

In short, B2B companies have several options for offering custom product offerings through Shopify. These options not only help companies streamline their quoting process, but also provide a more personalized experience for their customers.