In today’s competitive market, it is essential for companies to retain their loyal customers. B2B (business-to-business) companies are no exception to this rule. Building strong relationships with your customers is crucial to the success and growth of B2B companies. This is where Shopify comes into play.

Shopify is a popular eCommerce platform that has traditionally been aimed at B2C (business-to-consumer) companies. However, over the years, Shopify has evolved and now offers several features and tools specifically for B2B businesses. One of these features is the ability to offer tiered pricing based on customer loyalty. How exactly does Shopify allow B2B companies to offer this feature? Let’s delve into this in more detail.

First, Shopify allows B2B companies to create customer groups. This means that businesses can segment their customers based on various criteria, such as purchase history, location, and more. By creating customer groups, B2B companies can easily identify and target their loyal customers.

Next, within these customer groups, Shopify offers the ability to set different pricing tiers based on loyalty. This allows B2B companies to offer discounts or exclusive prices to their loyal customers, encouraging them to continue doing business with them.

Additionally, Shopify offers B2B businesses the flexibility to set minimum order quantities and volume discounts. This means that loyal customers can get cheaper prices by purchasing a larger quantity of products, giving them an additional incentive to continue their association with the company.

Shopify also offers a feature called Draft Orders that allows B2B companies to create custom orders for their customers. This feature is particularly useful for B2B companies, as they often have individual pricing agreements with their customers. By creating a draft order, businesses can set concrete prices for their loyal customers and ensure they receive the agreed-upon discounts.

Moreover, Shopify’s integration with various loyalty programs and apps allows B2B companies to offer even more benefits to their loyal customers. These loyalty programs can be points-based, rewards-based, or even tiered tiers, giving customers a sense of exclusivity and encouraging them to continue doing business with the brand.

In short, Shopify’s customer group segmentation, tiered pricing options, minimum order discounts, pre-orders, and integration with loyalty programs are tools that allow B2B companies to offer tiered pricing based on customer loyalty. customer. These features not only benefit the company by retaining loyal customers, but also provide value to customers.