If you’re a business owner or sales manager, you know how important it is to track conversion rates. It’s important to understand how many potential customers actually make a purchase. This information will help you make informed decisions about your sales strategy and marketing activities.

What if you use Epicor P21 as your ERP system? Can you track conversion rates in the Epicor P21 Customer Portal? Let’s explore this topic further.

Let us first understand what Epicor P21 is. It is an ERP (Enterprise Resource Planning) software that helps companies manage their daily operations. It includes features such as inventory management, financial management, supply chain management, and eCommerce capabilities. The P21 system allows companies to streamline processes and improve efficiency, which ultimately leads to higher profitability.

One of the key features of Epicor P21 is the customer portal. The portal allows customers, among others, to place orders, view inventory, and track shipments. It also provides a platform for companies to connect with customers and collect feedback.

But can this portal keep up with conversion rates? The answer is yes.

The Customer Portal has a built-in function called Conversion Analysis. This feature allows businesses to track conversion rates by capturing data about site visits, abandoned carts, and completed transactions. This data allows companies to determine which products or services are popular with customers, which need improvement and which marketing strategies are working.

Moreover, Conversion Analytics allows businesses to segment customers based on their purchasing behavior. This segmentation helps companies create targeted marketing campaigns and personalized offers for different customer groups, resulting in more conversions.

Additionally, the customer portal integrates with Google Analytics. This powerful tool gives you deep insight into your website traffic, page views, bounce rates, and other important metrics. By analyzing this data, companies can identify areas for improvement and optimize their website for better conversion rates.

Overall, it’s clear that the Epicor P21 Customer Portal provides businesses with the ability to track conversion rates. Conversion analysis and integration with Google Analytics allows companies to collect valuable data and use it to improve their sales and marketing activities. So if you are using Epicor P21, make sure you take advantage of these features to improve your conversion rates and, in turn, your profits.