In the eCommerce space, most businesses, whether it be B2B or B2C, are faced with the common challenge of abandoned carts. Customers often enter websites and go through the entire process of purchasing products, then abandon their cart for a variety of reasons, such as high shipping costs, encountering website errors, concerns about information security, or simply getting distracted and forgetting to complete checkout. To fully convert these lost customers on their website, businesses strategize and incorporate an abandoned cart email series.

An abandoned cart email series is a series of emails designed to remind customers to return to the website and complete their purchase. With automation, this series is easily implemented and can be set in intervals depending on the business’s wishes. Each email in the series serves a different purpose, but all work together to push the customer towards completing their purchase. This list highlights the different emails that are typically seen in an abandoned cart email series:

1. Initial Reminder: This email typically gets sent to the customer within the first few hours of abandoning their cart. Its main purpose is to gently remind the customer that they have abandoned their cart, reigniting that interest in your company and its products.
2. Follow-Up Reminder: If customers do not interact with the initial email or your website, businesses typically send out a follow-up email. This email serves as another reminder, and typically offers a discount or any other incentives that would entice the customer to complete checkout.
3. Final Follow-Up: This email acts as a final reminder to the customer that their cart is still available to check out. Providing a deadline or countdown to their abandoned cart creates a sense of urgency in the customer, further pushing them to complete the purchase. Higher discounts or other enticing incentives are often offered as well.

While losing a customer right before checkout can be disheartening, implementing an abandoned cart email series can solve this issue and help recover up to 14% of your lost purchases. On top of this major benefit, check out the perks that come along with an abandoned cart email series.

1. Increase Conversion Rates: Launch an abandoned cart email series to increase conversion rates. Sending these emails can boost conversion rates, as they remind customers to return to your website and complete their checkout.
2. Personalize Customer Experience: Deliver personalized experiences for your customers. Tailor the email content towards your customers by emphasizing the abandoned items in their cart, personalizing recommendations, and more to reinforce the connection you have with the customer.
3. Optimize Your ROI: Send abandoned cart emails to customers to not only drive sales, but optimize your ROI as well. With automation, you do not need to manually send these emails, saving time, cutting costs, and allowing your employees to focus on other endeavors.
4. Consistent Brand Recall: Remind customers about their cart to reinforce the thought of your business. Stay engaged with customers via email communication and keep consistent interaction with them to build trust and cultivate customer relationships.
5. Insights into Customer Behavior: Understand what works with your customer base and apply that knowledge towards future emails. Learn the best timing, wording, and incentive strategies to convert site visitors into loyal customers.

Leveraging an abandoned cart email series is extremely effective for your marketing strategy, as it plays a major role in recovering lost sales, converting customers, and enhancing engagement with your business. Reengage customers by launching an abandoned cart series that is wisely timed and evenly distributed. Guiding customers to complete their purchase on your website not only drives sales, but also aids with cultivating customer relationships, resulting in boosted brand awareness and credibility.

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