Shopify Plus is a powerful and robust eCommerce platform that offers a wide range of customization options for businesses of all sizes. One feature that sets Shopify Plus apart from the competition is the ability to use line item scripts to further customize the shopping experience for customers.

What exactly are line item scripts?

These are custom scripts that allow sellers to manipulate order items such as products, shipping costs, taxes, discounts, and more. They are created using Shopify’s proprietary scripting language called “Liquid” and can be deployed to both the front-end and back-end of your Shopify store. Line item scripts allow sellers to achieve a high level of customization that was previously only available to developers.

Let’s look at some of the types of customizations you can achieve with order item scripts in Shopify Plus.

One of the key benefits of order item scripts is the ability to personalize the shopping experience for each customer. Scripts allow sellers to create unique product recommendations based on a customer’s previous purchases or browsing behavior. For example, if a customer recently purchased a dress, the script could suggest additional accessories or similar styles to improve the overall shopping experience.

Dynamic pricing line item scripts also allow sellers to set dynamic pricing rules based on various factors such as discounts, location, customer group, and time of day. This allows companies to run targeted promotions and sales tailored to different customer segments. For example, a seller may offer a discount to new customers or certain product packages to returning customers.

Shipping and handling costs can often be an issue for customers, but line item scripts allow sellers to adjust these costs to suit their business needs. This includes offering free shipping on orders over a certain amount, charging flat shipping rates, or giving customers a variety of shipping options to choose from.

Conditional promotion item scripts allow sellers to create conditional promotions based on specific conditions. This means that sellers can create promotions for specific products, specific customer groups, and even specific periods. For example, a retailer may offer a “buy one, get one free” promotion on a particular product only if a customer purchases a certain amount.

Finally, line item scripts provide real-time inventory management capabilities for sellers. This allows customers to only purchase products that are currently in stock, minimizing the risk of overselling and ensuring a better shopping experience.