If you run an eCommerce business, you may have heard of Shopify Plus. This enterprise-level plan for the popular eCommerce platform Shopify is designed for high-volume businesses and offers more advanced features and services.

One of the key benefits of Shopify Plus is access to the Shopify Plus Marketplace, where merchants can find a wide range of apps to enhance their online store. In this article, we’ll discuss the different types of apps available in the Shopify Plus Marketplace to help you understand the full potential of this marketplace.

1. Marketing Applications: Marketing is crucial for any online business to attract, engage, and retain customers. That’s why Shopify Plus Marketplace offers a variety of marketing apps to help businesses with their marketing efforts. These apps can help businesses with email marketing, social media marketing, SEO, and more. For example, apps like Omnisend and Klaviyo allow businesses to create targeted email campaigns based on customer behavior, while apps like Buffer and Hootsuite help businesses manage their social media presence.

2. Customer Service Apps: Excellent customer service is essential to any successful business. That’s why Shopify Plus Marketplace offers a range of customer service apps that help businesses deliver a great customer experience. These apps can help businesses manage customer interactions, provide live chat support, and even provide self-service options. A notable app in this category is Zendesk, a customer service platform that integrates seamlessly with Shopify Plus.

3. Inventory and Order Fulfillment Applications: As your business grows, managing inventory and orders can become a difficult task. Fortunately, Shopify Plus Marketplace offers a wide range of inventory and fulfillment apps to help businesses streamline the process. These applications can track inventory, automate order fulfillment, and provide real-time analytics. Some popular apps in this category are ShipStation, Stocky, and Skubana.

4. Accounting and Finance Applications: Accounting and financial management can be a challenge for any business, especially when it comes to taxes and reporting. Shopify Plus Marketplace offers a variety of accounting and finance apps that make this process easier for businesses. These applications integrate with leading accounting software, enable tax calculations, and generate financial reports. Popular apps in this category include Quickbooks Online and Xero.

5. Customization and Design Apps: Finally, Shopify Plus Marketplace offers a range of customization and design apps that help businesses create a unique and visually appealing online store. These apps can help businesses customize their storefronts, add custom features, and improve functionality in order to significantly streamline operations and fully optimize the customer experience.