If you run an online business, you’ve probably heard of Shopify. This popular eCommerce platform has been around since 2006 and has helped countless businesses of all sizes build and grow online stores.

However, for those looking for a more refined and refined eCommerce solution, Shopify Plus is the way to go. With its comprehensive platform, Shopify Plus takes the eCommerce game to the next level. And when it comes to analytics, Shopify Plus provides a range of built-in tools designed to help you gain valuable insight into your business.

One of the most useful analytics tools in Shopify Plus is the customizable reporting feature. This tool allows you to create custom reports to track important metrics such as sales, inventory, and customer behavior. You can also set up automatic reports that will be sent to you regularly and provide real-time data so you can make informed decisions about your business.

Another powerful tool is the Shopify Plus dashboard, which gives you a comprehensive overview of your store’s performance in a visually appealing way. You can track sales, orders, and conversion rates in real time, and gain insight into your best performing products and sales channels. The dashboard also allows you to compare current performance to previous periods, helping you identify trends and make data-driven decisions.

For those looking to improve the customer experience, Shopify Plus has a built-in customer analytics tool. This tool allows you to track customer behavior, such as the products they browse, add to cart, and purchase. This data can help you identify the interests and needs of your customers and adapt your marketing activities accordingly.

SEO is crucial for any online business, and Shopify Plus has a built-in SEO tool that can help you improve your website’s search engine rankings. This tool allows you to optimize your site for keywords, monitor its performance, and get suggestions for improving your SEO strategy.

To summarize, Shopify Plus offers a comprehensive range of built-in analytics tools that can help you gain valuable insight into your business. From customizable reports to powerful dashboards and customer analytics, these tools can help you make data-driven decisions that will take your eCommerce business to the next level. With Shopify Plus, you can be sure you have the tools you need to track, measure, and improve the performance of your online store.