Shopify Plus is a powerful eCommerce platform that offers advanced features and scalability for large businesses. One of the main benefits of Shopify Plus is its robust reporting features, which provide detailed insight into the performance of your online store. In this blog article, we’ll discuss how to customize your reports in Shopify Plus to get the most out of this feature.

1. Choose the right report: Shopify Plus offers a wide range of reporting options to suit different business needs. From sales reports to customer acquisition reports, you can choose the ones that are most relevant to your business. To access the reporting section, simply sign in to your Shopify Plus account and click the Analytics tab.

2. Customize the report date range: By default, Shopify Plus generates reports for the last 7 days. However, you can adjust the date range to display data for a specific period. This is especially useful if you want to compare performance over two different periods, such as last month and this month.

3. Filter data: Another way to customize reports is to use filters. Thanks to this, you can view data about specific products, collections, or customers. For example, if you want to see sales data for a specific product category, you can narrow the results using a filter.

4. Add custom metrics: Shopify Plus allows you to add custom metrics to your reports to track specific key performance indicators (KPIs) that are important to your business. This may include key metrics such as average order value, customer lifetime value, or conversion rate. Simply click “Add Data” and select the data you want to add to your report.

5. Export and share reports: If you want to share your reports with team members or stakeholders, Shopify Plus makes it easy for you. You can export reports as CSV files or share the report link with others.

6. Schedule automatic reports: Instead of manually running and exporting reports every time, you can schedule automatic reports in Shopify Plus. Thanks to this, you will regularly receive the latest data in your inbox.

Overall, customizing reports in Shopify Plus is a simple yet effective way to gain insight into your eCommerce business and make data-driven decisions. With the ability to select the right reports, customize date ranges, add custom metrics, and share or schedule reports, Shopify Plus offers a comprehensive reporting solution for businesses of all sizes.