As an eCommerce company, it is important to ensure that the right customers have access to the right products. Shopify Plus offers a range of features to ensure that only the right type of customers get access to specific products. In this article, we’ll discuss how to limit access to certain products in Shopify Plus to wholesale customers only.

The first step to restricting access to Shopify Plus to wholesale customers only is to create separate customer groups. The Shopify Plus platform allows merchants to easily create and manage customer groups. To do this, go to “Customers” in the Shopify admin and select “Create Customer Group”. Here you can create a group and add specific customers to it by assigning tags or using customer properties.

The next step is to create collections for wholesale customers. Collections make it easier to manage all the products you want to offer to wholesale customers. Use the Collection tab in the Shopify admin to create a specific product collection. You can assign specific products to this collection, assign a unique name and description, add a written message, and assign a unique URL. You can then use this unique URL to restrict access to only customers in the wholesale customer group.

Finally, it is important to ensure that the customer experience for wholesale customers is seamless. Shopify Plus offers a powerful automation tool to help you do this. This tool allows you to set up “automatic discounts” that give customers specific discounts based on the collections they have access to. This is an easy way to ensure that only wholesale customers have access to the discount prices you set.

By using the features available on Shopify Plus, you can easily limit access to certain products to wholesale customers. This allows you to ensure that the right type of customers have access to the products they need and that your business gets the most value from each sale.