Setting up different pricing structures for B2B customers in Shopify Plus is beneficial to the eCommerce industry because it allows you to differentiate prices and create custom offers for specific customers. When used correctly, this feature can help eCommerce sellers increase sales, reduce customer churn, and increase profitability.

The pricing structure offered by Shopify Plus for B2B customers can be configured to best suit your business. There are many pricing options available with Shopify Plus, including tiered pricing, volume discounts, quantity discounts, and membership-based pricing. To set up different pricing structures for Shopify Plus, merchants can use a combination of available pricing options as well as additional features to create an even more customized pricing structure.

The first step is to enable this feature in your Shopify admin. To do this, go to “Settings” and “Checkout” and select “Enable Wholesale Channel”. This gives you access to settings related to configuring various pricing structures in Shopify Plus.

Once you activate this feature, you can start setting up different pricing structures for different customer segments. You can do this by setting up customer groups and then assigning different prices to each group.

In addition, you can set up different pricing tiers for different customer groups to provide greater discounts on larger orders. For example, you can set up a level where customers who order more than a certain amount of products will receive a discount.

To create a pricing structure tailored to each customer segment, you can use features such as product overrides, which allow sellers to create discounts that apply only to specific customer groups.

On top of that, you can use pricing rules, which allow sellers to create special offers and discounts based on specific criteria, such as quantity or total order value.

By setting up different pricing structures for B2B customers on Shopify Plus, eCommerce companies can create customized offers for their customers and increase the profitability of their business. With a variety of available pricing options and additional features of Shopify Plus, merchants can develop a pricing structure that accurately reflects the unique needs of their business.