Since you run an eCommerce business, investing in reporting and tracking tools may seem complicated to some. But with Shopify Plus, the most comprehensive eCommerce platform on the market, the process is much easier. With Shopify Plus, you get access to high-quality reporting and tracking tools that help you evaluate your data and maximize performance.

The main reporting and tracking tools available in Shopify Plus include analytics dashboards, order and customer data tracking, and inventory reports. Analytics dashboards make it easy to track, monitor, and compare performance data. You can view sales, website traffic, product performance, marketing campaigns, and more. Tracking order and customer data allows you to monitor customer behavior, create personalized reports, and make better sales and marketing decisions. You can also use inventory reports to closely monitor inventory levels, so you can ensure your store is always stocked and ready to fulfill orders.

In addition to powerful analytics tools, Shopify Plus offers advanced digital marketing solutions. With powerful marketing tools, you can create campaigns to reach the right audiences, track ad performance, and optimize campaigns for maximum ROI. You can use these tools and analytics to track and monitor top-of-the-funnel metrics like site visits, page views, and new customers, as well as bottom-of-the-funnel metrics like average order value, conversion rate, and revenue.

To summarize, Shopify Plus offers an amazing set of reporting and tracking tools tailored specifically for eCommerce businesses. With access to advanced analytics, digital marketing solutions, and data tracking tools, Shopify Plus helps businesses increase efficiency and generate more sales. If the right metrics are tracked and analyzed, companies can use this data to take concrete steps to optimize performance and increase profits.