3 minute read
Adobe Commerce Architecture: Tech Behind the Scenes
Adobe Commerce is a digital platform that helps retailers create personalized customer experiences and transact at scale. To enable this experience, Adobe leverages the latest technologies to build its commercial solution architecture. This includes modern web technologies, advanced analytics, machine learning, cloud computing, and more.
To lay the foundation for an Adobe Commerce site, web developers need to equip the sites with a robust foundation. This includes HTML, CSS and JavaScript, which enable the appearance and interactivity of the website.
To ensure the most secure and user-friendly experiences possible, developers also use modern technologies such as Angular, React, and Node. Angular is used to build single-page apps (SPAs) that provide a consistent user experience across devices. React is a JavaScript library that allows users to reuse components and manipulate data easily. Node provides a runtime environment for server-side applications.
Adobe Commerce also uses advanced analytics to enable predictive experiences and monitor customer behavior in real time. Adobe’s SiteCatalyst tool allows developers to analyze data points to determine how customers interact with the website. This tool provides analytics for A/B testing to see which experiences perform best.
Additionally, Adobe uses machine learning to improve merchandising and provide more personalized experiences to customers. This technology analyzes customers’ purchases, preferences, and interests to suggest products that are likely to interest customers. Cloud computing is an important part of the architecture of Adobe Commerce solutions because it enables easier scalability and reliability.
Adobe Managed Services (AMS) provides hosting, storage and other cloud services. This allows retailers to reliably manage their eCommerce sites and business processes in a secure environment. Adobe Commerce has evolved into a powerful platform that enables retailers to deliver personalized experiences to their customers.
By using modern technologies such as HTML, CSS, JavaScript, Angular, React, Node, Analytics, Machine Learning, and cloud services, Adobe creates the necessary foundation for an effective eCommerce platform. By combining these technological capabilities, Adobe Commerce has become a powerful tool that helps retailers compete and succeed in the digital economy.