In recent years, webhooks have become increasingly popular and have a variety of uses, from inter-application communication to data synchronization. In eCommerce, businesses often need to connect the Adobe Commerce platform to a Customer Relationship Management (CRM) system to stay organized and up to date.

There are several ways to use webhooks to sync data between Adobe Commerce and your CRM system. For example, if you use an external CRM system to track customer interactions with your online store, you can easily use webhooks to initiate automatic data synchronization between systems. You can also set up webhooks to track when customers add products to their carts and sync this data with your CRM system. In addition, you can track when customers make purchases and use this data to update customer information in your CRM system.

Another way to use webhooks to sync Adobe Commerce and CRM is to update customer profiles in the CRM system. Webhooks can be configured to update customer profiles in the CRM system when Adobe Commerce data changes. This ensures that customer data is always up to date for your business and you do not have to constantly re-enter data into the CRM system.

Finally, webhooks can also be used to connect Adobe Commerce and your CRM system for automated marketing campaigns. For example, you can use webhooks to send email campaigns every time a customer makes a purchase from your store or to initiate other marketing automation activities.

Overall, webhooks can be a great tool for connecting Adobe Commerce and CRM systems. If you know how to properly set up webhooks and data sync, webhooks can be a great way to update your store’s data and ensure your customers can receive the email campaigns they want.