Engagement metrics are a powerful tool for understanding customer behavior. In Adobe Commerce, they can be used to measure the performance of widgets in terms of how users interact with them. The performance of the tracking widget provides important insight into how customers use your store, so you can make informed decisions to improve your customer experience.

In Adobe Commerce, you can use the real-time analytics dashboard to monitor and analyze the performance of your widgets. The dashboard allows you to track metrics such as user acquisition rate, user engagement, and conversion rate for each widget. This data can then be used to track each widget’s performance in terms of engagement. By comparing widget engagement rates over time and between different widgets, you can gain valuable insight into which ones perform better and why.

First, make sure the widgets you’re tracking are properly aligned with Adobe Commerce. This means you need to make sure they are set up and configured to report data back to Adobe Analytics. Once configured, you can then use the dashboard to measure and track the engagement performance of your widgets. Here you can view metrics such as user acquisition rate, user engagement rate, and conversion rate for each widget.

You can also use Adobe Target to optimize the performance of your widgets. With Adobe Target, you can use A/B testing to experiment with different widget variations and see which ones deliver the best engagement and conversion rates. This allows you to optimize your widgets for maximum engagement and performance.

By monitoring and tracking widget performance in Adobe Commerce, you can better understand how customers use your store and make informed decisions to improve their experience. Additionally, when using Adobe Target, you can experiment with different variations of your widgets to optimize their performance.