Discounts have become a popular form of marketing used by retailers of all sizes to attract customers and increase sales. But can you offer discounts on Adobe Commerce? The answer is yes.

Adobe Commerce, part of the Adobe Experience Cloud suite, is an eCommerce platform that helps businesses create and manage digital stores. Offering discounts in Adobe Commerce can be a great way to acquire new customers, increase sales, and strengthen relationships with existing customers.

There are many ways to offer discounts in Adobe Commerce, such as rebates, coupons, or loyalty rewards. Price cuts are often used to entice customers to purchase end-of-season products, while coupons or discount codes can help boost sales of new or existing products. Discounts, like loyalty rewards, can also be used to reward existing customers and encourage loyalty.

One of the best ways to offer discounts in Adobe Commerce is through custom discount codes. Custom discount codes can be customized for each customer based on factors such as previous purchases, wish lists, or amounts spent. Personalized discounts make customers feel valued and increase the likelihood that they will make a purchase.

For businesses just getting started with Adobe Commerce, it can be helpful to start with blanket discounts, such as a flat percentage off or free shipping on orders over a certain amount. These blanket discounts are easy to implement and can be effective in driving customers to action. However, over time, a company should strive to offer more targeted discounts to maximize impact.

Overall, offering discounts in Adobe Commerce is a great way to increase sales and customer loyalty. Adobe Commerce offers several options for creating and offering discounts, making it easy to tailor discounts to different types of customers and maximize the impact of discounts.