As a business-to-business (B2B) company, it’s important to make sure you’re giving your customers the best search and buying experience possible. BigCommerce is the most advanced search experience for B2B businesses, designed to streamline the customer journey and give them the information they need to make informed purchasing decisions, while saving them time. BigCommerce offers a number of benefits specific to B2B businesses that make it an attractive option for optimizing the customer journey.

BigCommerce has an advanced search engine optimization system that allows businesses to customize their product and category pages to tailor search to their exact needs. This means customers can quickly and easily find the items they are looking for with the touch of a button. Additionally, BigCommerce’s search engine also supports customizable filters that allow customers to narrow their search results and refine them to more specific keywords.

On top of that, BigCommerce’s advanced search feature also helps with product categorization. This means that companies can organize their products into categories to make navigation easier and help customers find what they are looking for faster and more accurately. BigCommerce also offers custom pricing and product variants for retail customers, allowing businesses to offer different prices based on customer segmentation, ensuring customers get the right prices they need.

Finally, BigCommerce also offers a powerful analytics platform that helps B2B companies optimize their search experience. This includes the ability to measure customer behavior and understand customer preferences, as well as identify potential sales opportunities to increase customer conversions. It also provides customers with an instant feedback loop so businesses can understand the success and shortcomings of their search experience optimization initiatives.

In short, BigCommerce offers B2B businesses the most advanced search functionality available today. With powerful SEO support, customizable filters, product categorization options, and powerful analytics, businesses can tailor the search and shopping experience to precisely meet their customers’ needs. As a result, BigCommerce helps increase customer loyalty and increase customer conversions for businesses of all sizes.