Adobe Commerce and GraphQL are powerful tools for marketers and merchants who want to maximize their store’s performance and satisfy their customers. In this article, we explore the best ways to use Adobe Commerce with GraphQL to optimize store performance and keep customers informed.

First, merchants should start by identifying the types of data their business needs most to keep customers informed. This may include product information, pricing, availability, reviews, and more. Adobe’s Commerce GraphQL API gives sellers the ability to query product data quickly and easily. The API enables the use of complex queries to quickly find data, allowing merchants to deliver relevant and timely results to their customers.

Once the desired data has been identified, merchants must create a schema for GraphQL that matches the Adobe Commerce schema. By using the Adobe platform, retailers can easily structure an intuitive and dynamically generated shopping experience. This includes features like custom filterable searches, collections, and more.

GraphQL also allows merchants to easily integrate their apps or services with Adobe Commerce. By using the GraphQL API to pull data into the store, merchants can keep their customers informed about the latest updates in one central location. Retailers can also automatically create product descriptions, product pages, and storefronts, saving time and effort.

Finally, merchants maximize the value of the Adobe Commerce GraphQL presence by taking full advantage of caching and query optimization features. By using these two features, merchants can reduce both the cost and time associated with responding to customer queries by up to forty percent. This advantage alone is enough to entice customers to become regular customers.

In short, Adobe Commerce and GraphQL work together to provide customers with an intuitive, dynamic, and efficient shopping experience. Sellers can attract and retain customers by using the GraphQL API to reduce search latency, integrate apps into the store, and use GraphQL functions to generate product pages and descriptions. Additionally, GraphQL’s caching and query optimization capabilities can dramatically reduce the cost and time associated with customer requests. By combining all the features available through Adobe Commerce and GraphQL, merchants can optimize their store’s performance and ensure a positive customer experience.