Business-to-business (B2B) product recommendations are an essential part of ensuring a successful eCommerce experience for your customers. With BigCommerce, B2B customers can enjoy an automated product recommendation process tailored to their individual needs.

BigCommerce is a platform that offers native and custom options built specifically for B2B customers. This includes features such as product bundles, upselling and cross-selling, tiered pricing, customer groups, discounts and loyalty points, and advanced filters and product sorting. All of these features can be tailored to the individual needs of each B2B customer. For example, BigCommerce has a feature called Smart Recommendations that allows customers to receive personalized product recommendations based on their previous purchase history, current cart contents, browsing history, and interests. BigCommerce also has a Product API feature that can be used to connect to other recommendation systems such as Amazon’s “Customers Who Bought Also Bought”. Thanks to this, customers receive real-time product recommendations tailored to their individual shopping experiences.

In addition, BigCommerce includes detailed analytical reports. Users can gain insight into customer behavior, preferences, and product performance. This helps them better understand customer needs and develop tailored product recommendations. BigCommerce also offers customizable loyalty and rewards programs for B2B customers. These loyalty programs allow B2B customers to earn points on purchases that can then be redeemed for more products. This stimulates customer loyalty and helps increase customer engagement. On top of that, BigCommerce easily integrates with social media platforms such as Facebook, Twitter, and Instagram. Thanks to this, customers can easily share their purchases and recommend products to friends and family.

BigCommerce has all the necessary tools and features that allow B2B customers to manage product recommendations and tailor them to customer needs. With detailed analytics and customizable loyalty programs, BigCommerce makes it easier for B2B clients to provide their customers with great eCommerce experiences.