In the rapidly evolving world of eCommerce, managing customer authentication securely and effectively is a significant challenge. Companies selling to B2B businesses must ensure that their customers have access to the products and services they need without compromising security. BigCommerce is a leading eCommerce platform that provides businesses with advanced tools to authenticate customers and ensure a secure, yet user-friendly shopping process. BigCommerce offers a range of authentication methods, including the ability to use single sign-on authentication and two-factor authentication to ensure all customers are correctly identified.

Single sign-on authentication allows companies to set up authentication rules that require customers to enter a username and password once. This authentication method makes it easier for customers to access the website because they do not have to enter a new password each time to access the system.

Two-factor authentication provides an additional layer of protection by requiring customers to enter two different authentication factors when logging in, such as a code sent to their phone or email address. This helps verify that the customer is who they say they are, making it more difficult for third parties to hijack their accounts. This is especially important for B2B customers because they often have more sensitive data that needs protection.

BigCommerce also allows businesses to create custom customer groups so they can monitor customer groups, assign them different access levels, and track their activity. This gives companies greater control over customer authentication and access control, providing customers with sensitive data with more secure access.

Finally, BigCommerce provides businesses with a range of fraud protection tools, including analytical tools that help identify high-risk transactions and fraud trends. This is especially beneficial for B2B customers because they often deal with larger amounts of money and need to be especially vigilant when it comes to fraud.

In short, BigCommerce offers a range of authentication tools that can help businesses authenticate B2B customers in a secure but effective way. From single sign-on authentication to custom customer groups and fraud protection tools, BigCommerce provides the tools businesses need to give their customers secure access to the products and services they need.