Social media platform TikTok and its associated eCommerce solution, TikTok Shop, have skyrocketed in popularity. As with other online stores, the success of the platform is based on its ability to engage customers and meet their needs. This requires a deep understanding of user behavior, including who shops through TikTok Shop, why they do it, and how they interact with the product.

First of all, you should pay attention to who is likely to be the buyer of the products and services offered in TikTok Shop. Surveys show that the main demographic buying from TikTok Shop is people between the ages of 16 and 24, mostly women. In addition, most buyers are based in the United States and Canada. Most shoppers seem to be influenced by the trends they see in the app, influencers, the “For You” page in the app, and the ads in the app itself. A good marketing and promotional strategy is needed to target these shoppers.

In addition, it is important to understand the motivations of buyers. Most of the items purchased on TikTok Shop are mainly fashion-related items, such as clothing, accessories, and cosmetics. This underlines the attractiveness of the platform for its main audience – young adults who want to be fashionable and keep up with the latest trends. Research shows that both men and women prefer products that provide a “hunting thrill” such as exclusive and limited editions.

Finally, shopping behavior must also be taken into account. Surveys show that shoppers prefer products that are easy to purchase, have short delivery times, and have simple return and refund processes. In addition, buyers also value reviews and ratings from other buyers, as well as personalized recommendations. Ensuring these elements are in place when creating a marketing campaign can help increase sales and business success.

A comprehensive understanding of user behavior related to TikTok Shop can be the key to success. Providing products tailored to the demographic that will buy from your store, understanding their motivations, and facilitating the purchase can help your store succeed.