3 minute read
Maximizing B2B Shopping with Epicor Commerce Connect
Cross-selling is an important part of the success of any business. By using cross-sell opportunities, businesses can discover new potential customers and increase their sales. With their Epicor Commerce Connect websites, businesses can now take advantage of B2B shopping lists to maximize these opportunities. B2B shopping lists on ECC websites allow companies to target customers who have expressed interest in their products or have already purchased from them.
With this information, companies can build relationships and suggest products that resonate with customers. Businesses can create segmented customer lists using B2B shopping lists and notify them of relevant promotions via automated emails. It makes customers feel special and encourages them to buy.
Another great way to cross-sell with an ECC site is by using bundles. Bundle offers may include items such as a combination of discounted products, a special price, and free gifts. This supports repeat purchases and can be used to build brand loyalty. B2B shopping lists also allow companies to better track the buying habits of their customers. Businesses can keep track of what sells well, what doesn’t, and what customers prefer. They can arm themselves with this data and use it to generate cross-sell opportunities on their Epicor Commerce Connect websites.
B2B shopping lists allow companies to personalize the experience for their customers. Businesses can use the list to customize offers that appeal to each customer. For example, if a customer regularly purchases a product, companies may offer discounts on related items. On the other hand, if a customer only makes an occasional purchase, companies can suggest items that might make it easier for them to buy.
B2B shopping lists on Epicor Commerce Connect websites offer many cross-selling opportunities for businesses to explore. Businesses can build customer relationships, encourage repeat purchases, track customer behavior, and personalize their customer experience to increase sales.