3 minute read
Solving Integration Issues between ERP and Google Product Feed
Keeping your product information up-to-date and accurately available on Google Shopping can be a daunting task. It requires creating product feeds from enterprise resource planning (ERP) systems to reach the Google Shopping platform. This process of combining product information from your ERP system with Google Shopping can cause many problems. In this article, we discuss the most common obstacles and possible solutions when creating a product feed from an ERP system to Google.
A common problem is the differences between ERP and Google Shopping data requirements. Google has specific rules and regulations that must be followed when creating product feeds, and many of them are not standard ERP fields. This can often lead to many problems, including missing or incomplete information. To solve this problem, you must first recognize and then understand the differences between your ERP system and Google Shopping’s data requirements.
Another problem you may encounter is the lack of automation. Creating product feeds from ERP to Google is a process that can be time-consuming. Without proper automation, the process can quickly become tedious and mistakes can easily be made. To counteract this, you can use solutions such as APIs to automate the generation and transmission of product feeds. This will help streamline the process, improve accuracy, and save time.
Finally, data integrity is essential when creating product feeds from an ERP system to Google. If any data imported from ERP is incomplete, inaccurate. or incorrect, it will not be accepted by Google Shopping. Before attempting to export your feed to Google, make sure all product information is correct. For this purpose, it is necessary to regularly check the ERP product data. This should be done before and after generating the product feed.
Troubleshooting and creating product data feeds from ERP systems to Google can be a complex process. However, with the right approach and strategy, it is possible to navigate and solve any problems. By understanding the differences between an ERP system and Google Shopping’s data requirements, automating the process, and regularly checking data integrity, businesses can ensure that their product feeds are accurate and up-to-date.