Visual merchandising is an important marketing technique used by retailers to create attractive displays and maximize sales. Shopify Plus integrated with Contentful is the perfect platform to enable visual merchandising that engages customers and increases sales.

Here are the steps to make visual merchandising for Shopify Plus easy with Contentful:

Step 1: Create a Content Strategy

Your content strategy defines the goals and key messages you want to communicate about your merchandise. A good content strategy involves thorough analysis and mapping of the relationships between product collections, product features, and customer personas.

Step 2: Design a Visual Style

Once you’ve determined the goals and tone of your content, you can start developing a visual style. Choose colors, shapes, and fonts that represent your brand and ensure a consistent appearance across all screens.

Step 3: Assign Content to Merchandise

Once you’ve established a content strategy and visual style, assign content to merchandise. This includes descriptive text and visual assets like photos and videos.

Step 4: Create Visual Merchandising Templates

Using the Contentful framework, you can create template-based displays that allow for quick deployment and reuse of content across multiple channels. You can also use template views to test and refine visual experiences.

Step 5: Create Merchandise Collections

Finally, you can use Contentful and Shopify Plus to create merchandise collections that fit the personas of your customers. It allows you to create sections within your website that target specific audiences.

By using Shopify Plus with Contentful, you can create dynamic visual experiences that engage customers and take your brand to the next level. With a streamlined content strategy and well-crafted visuals, you can increase sales and stay ahead of the competition.

Want to get started on Contentful? Silk can help.