Product Information Management, or PIM, is essential for retail and eCommerce businesses that need to manage large amounts of product data. That’s why so many companies are finding ways to use Contentful in tandem with a Product Information Management (PIM) system. Contentful is a comprehensive and powerful content management system (CMS) that can be used not only to manage products, but also to store related data.

Contentful works with tools that enable businesses to create and store a single source of product information such as product name, part numbers, prices, images, videos, and additional metadata. This single source of product information makes it easy to keep information up-to-date across multiple eCommerce channels and solutions. The flexible content model allows you to easily organize your product data based on a variety of criteria, including item types, categories, collections, sizes, and more.

Contentful also works with tools that provide an easy way to manage your product relationships. Automatically map each product based on its associated group and make additions, updates, or changes to related products quickly and accurately. With the Contentful API, businesses can easily integrate product data such as customer reviews, product recommendations, and ratings into their online stores.

Using Contentful in tandem with a PIM gives businesses an instant overview of their product data so they can quickly identify any errors and make changes to their product data accordingly. Contentful offers advanced search options to help businesses find products or product groups.

Contentful provides businesses with an effective and highly customizable way to manage their product data. With Contentful and powerful tools, businesses can track multiple channels with a single storage solution and easily integrate product information with a powerful API.

Want to get started on Contentful? Silk can help.