Contentful, a content management system (CMS), is one of the most important tools for creating amazing web experiences and delivering digital content. When applied to eCommerce, Contentful’s content modeling capabilities can have a significant impact on the success of a business.

Through content modeling, Contentful offers merchants the ability to structure their content into components. This means that when you change one element on the page, all related elements will be updated in bulk, saving time and ensuring accuracy.

The use of content modeling ensures that changes made to any component of the eCommerce site take effect across the entire platform. This enables a consistent presentation of a retailer’s products and content, creating a secure and consistent user experience across all digital interfaces and devices.

Using the Contentful content model makes it easy for merchants to improve the content of their eCommerce sites. For example, merchants can easily add or remove elements or add new content without disrupting the existing page.

Content modeling offers merchants numerous benefits that can make the difference between the success and failure of their eCommerce business. By leveraging Contentful’s content model, merchants can quickly and easily update their pages, enhance their content, and create a consistent look and feel across all digital channels. In the long run, businesses that use Contentful’s content modeling will have an advantage when it comes to more traffic, conversions, and the resulting increased growth and success.

Want to get started on Contentful? Silk can help.