3 minute read

The Collaborative Advantage: Content Strategy with Contentful

Collaborative content creation is essential to a successful content strategy. Thanks to the collaboration of many people in the organization, content writing is no longer a single person task, but a collective effort to create the highest quality content possible. Contentful’s tools help teams collaborate on the content they create and provides them with an efficient way to create, manage, and distribute content.

Contentful’s content aggregation capabilities allow team members to collaborate in one place, making it easier to view, understand and manage each content component. This makes it easier to know what content is available and to edit or add new content.

Contentful’s workflow automation features also allow teams to use automation to streamline their content creation processes. Contentful workflow tools make it easy to create a content lifecycle process by reducing the manual work required to publish content. Automation also ensures that all content is approved prior to publication, protecting content integrity and the organization’s brand.

Contentful’s collaboration features make it easy to share content. With a built-in publishing platform, Contentful enables teams to share content across multiple channels at the touch of a button. This helps ensure your content is reaching the right audience, while also being an easy way to share feedback and make improvements to your content.

By enabling organizations to collaborate more easily in the content creation process, Contentful gives teams the tools they need to create a successful content strategy. With collaborative authoring, workflow automation, and easy content sharing options, teams can collaborate to quickly and efficiently create high-quality, engaging content. With Contentful, teams are better equipped to create an effective content strategy.

Want to get started on Contentful? Silk can help.