4 minute read
Content Planning for Ecommerce: Mastering Contentful
When it comes to running an eCommerce business, content planning is critical to the success of your business. Contentful is a content management system (CMS) that makes content planning for eCommerce a breeze. Whether you’re new to content planning or a seasoned content planner, Contentful has what you need to get the job done.
Here’s how to effectively use Contentful for eCommerce content planning
1. Create Structured Content
The Contentful content model and editor allows you to manage structured content that allows you to store, customize, and display content in the format you want. The Contentful content model allows you to define a content data model. You can create fields that match your product, pages and categories. Structured content is important for effective content planning because it allows you to organize your information in a way that makes it relevant to your eCommerce business.
2. Content Categorization
Contentful allows you to categorize content based on various criteria. This is important for effective content planning as it allows you to store all your content in an orderly manner. For example, Contentful lets you categorize your content based on product types, demographics, or other factors important to your eCommerce business. By easily categorizing your content, it’s easier to create targeted content plans for your eCommerce store.
3. Preview Access
The Contentful preview feature is great for content planning. The preview feature lets you see how your content will look in different formats. This is important when planning your content, as it helps ensure that your content will display correctly when published. This feature allows you to easily test and optimize your content without going live.
4. Using Analytics
Through syncing with analytics systems, Contentful gives you access to analytics so you can track your content and optimize it for better content planning. You can see how your content is doing and make necessary adjustments to improve performance. This allows you to create more effective content plans for your eCommerce business.
Content planning is an important part of running a successful eCommerce business. Contentful makes content planning easy by giving you the tools and features you need to create effective content plans.