4 minute read
Maximizing Ecommerce with Rich Media & Contentful
As an eCommerce store owner, it’s important to find ways to make your content more compelling and engaging for your customers to increase sales and create an effective customer experience. Leveraging media assets with Contentful in your eCommerce store can help you achieve this by allowing you to embed high-quality images and videos into your content. This guide provides an overview of using Contentful media assets in an eCommerce store.
Media assets are digital files that contain additional information such as images, audio, and video—these types of files provide a more visual and interactive experience. Examples include images, videos, audio files, and interactive elements such as infographics and flipbooks. Rich media resources are attractive and contain the information necessary to provide effective customer service. Contentful is a content management system (CMS) that helps you store, organize and deliver content for your eCommerce store. It lets you store and manage all your content in one place so you can update it on the fly.
Contentful provides a Content Delivery API for embedding media assets into your content, allowing you to enrich your content with images, audio, video, and interactive elements. Using multimedia assets with eCommerce content allows you to create compelling and engaging experiences.
Here’s a step-by-step guide to help you get started
Step 1: Upload your media assets — The first step is to upload your media assets to Contentful. Contentful supports most common file formats, so you can upload images, videos, audio, and interactive elements. You can also embed assets from other sources, such as YouTube or Vimeo, or create embed codes for interactive elements.
Step 2: Create content using rich media assets — Once you’ve uploaded your rich media assets, you can use them to create content. With Contentful, you can create content such as blogs, product descriptions, and user reviews that include multimedia assets. This can be a product photo or a video review.
Step 3: Embed media assets in your content — Contentful provides a content delivery API that makes it easy to embed multimedia assets into your content. This enables you to create immersive experiences that engage customers and increase sales.