The success of an eCommerce business depends on the effectiveness of its product marketing strategy. Contentful plays a vital role in improving the visibility of your eCommerce store, allowing you to attract more customers by ensuring your products are promoted effectively.

Here are the steps you need to take in order to elevate your eCommerce product marketing using Contentful:

1. Define Your Content Model
Before beginning the process of elevating your eCommerce product marketing with Contentful, you’ll need to define your content model and schema. This is basically a plan for the structure of your website and should include items such as the data fields you plan to store in Contentful, the relationships between them, and the rules that apply to creating new content.

2. Set Up Contentful
Once your content model is in place, it’s time to set up Contentful. This involves creating an account and granting access to team members who will be managing and editing content. Once setup is complete, you’ll need to add the content fields you defined earlier to your content model.

3. Create Content Types
Content types are the building blocks for Contentful. They are the predefined rules for how content is stored in Contentful, which helps you ensure consistency across all content. Content types should contain fields such as product names, descriptions, images, and prices, which will enable customers to easily locate and purchase the products.

4. Define Content Categories
Next, you will need to define content categories to organize your content. This will allow customers to easily find the products they are looking for. Categories can be anything from product type (t-shirts, shoes, household goods, etc.) to brand or gender. Once the categories are in place, it will be easier for customers to navigate your eCommerce store.

5. Create Promotional Strategies
Now it’s time to start creating promotional strategies. Contentful provides a variety of tools that can help you spread the word about your products. You can create content such as promotional emails, ads, and blog posts, as well as manage campaigns on social media.

6. Track Results
Finally, you need to track the results of your campaigns and make changes as needed. Contentful’s integration with analytics systems allows you to easily monitor customer behavior and identify areas where your product marketing strategy could use a boost.

To elevate your eCommerce product marketing with Contentful, learn more: